Free Social Media Tools
Calculators, generators, and templates for people who run social accounts for a living. Every tool here is free, needs no account, and works only on data you bring — nothing is fetched, scraped, or kept.
Engagement Rate Calculator
Platform-native metrics, the right denominator, multi-post averaging — and a methodology line you can paste into the report.
UTM Builder
One link or a whole campaign set — consistent vocabulary, GA4 channel preview, CSV export.
Thread Splitter
Sentence-aware splits with the character math each platform actually uses — and posts you can edit before copying.
Content Calendar Template
A dated calendar for your channels and posting days — every slot pre-filled with an idea, hook starter, and format.
Best Time to Postcoming soon
Posting-time guidance built on real scheduling data.
Guides that pair with the tools
- Social Media Approval Workflow: One Pass, No Chasing
Client approvals are where content calendars go to die. The one-pass system fixes it structurally: a fixed weekly window, batch review, three verdicts, and a silence clause — with a worked example.
- Social Media Benchmarks: Build Your Own Baseline Instead
Industry benchmark tables can't see your niche, audience size, or content mix. The 90-day trailing baseline gives every metric an honest bar — here's the exact method, with a worked example.
- How to Build a Monthly Social Media Report Clients Actually Read
A working structure for client reports: five questions every report must answer, the numbers worth including, and the tagging discipline that makes assembly take thirty minutes instead of a day.
The rules every tool follows
Your own input only — type it or upload it, nothing here touches other accounts or platforms. No login and nothing stored: close the tab and it’s gone. And each tool ships with the explanation, examples, and benchmarks that make its output usable, or it doesn’t ship at all. The longer version is on the about page.