The thinking
The login drawer doesn't scale
Most agencies start the same way: a spreadsheet of client logins, a browser stuffed with saved passwords, and a private rule about double-checking which account you're on. It works for two clients. At eight, it's daily dread.
The worst agency mistake isn't a typo — it's the right post on the wrong brand.
The failure mode isn't theoretical. Every social manager has heard the story — one brand's announcement going out on the wrong client's feed. The damage isn't the typo; it's the trust.
Client Profiles removes the mechanism behind it. Every account is assigned to exactly one client, and the composer hides everyone else's.





