Approval over email and Slack is where posts go to rot
The default approval workflow is a mess of screenshots. The drafter pastes the caption into Slack, attaches a JPEG of how it might look, and writes “good to go?” An hour later someone replies “can we change the second line,” the drafter edits somewhere else, pastes a fresh screenshot, and the thread forks. Multiply that by a dozen posts a week across a few clients and you've built a part-time job out of chasing approvals.
The problems compound. Feedback is detached from the work, so “the second one” is ambiguous. Versions drift — the screenshot says one thing, the actual draft says another. And there's no gate: “looks good” in a chat doesn't stop a half-approved post from going live, and it's impossible to prove later who actually signed off.
Kadenzo collapses that whole loop into one place. The draft, the preview, the comments, and the sign-off all live on the same post. Review happens on the thing that will publish, feedback sticks to it, and nothing goes out until an approver clears it.
“Looks good” in a Slack thread is not an approval. It's a screenshot you can't find next week.
