The first sentence is the post
Folds change what writing for social means: on Instagram roughly 125 characters do feed duty, on LinkedIn about 210, on TikTok a line or two. Everything after the fold is content for people you’ve already convinced. The practical workflow this tool enables: write the full post, paste it here, and read only what survives above each fold — if that fragment doesn’t make a stranger tap, the post isn’t ready, however good the rest is. The exact numbers behind every fold and cap live on our character counter page.
