“Publish” should mean the post is live
A surprising number of “schedulers” don't actually publish. For Instagram, TikTok, and Threads they send your phone a reminder at the scheduled time, and you still have to open the app and post by hand. That's a to-do list with extra steps, not automation.
Kadenzo publishes directly through each platform's official API. You schedule a post for 9:00 AM Tuesday and at 9:00 AM Tuesday it is live — whether you're asleep, in a meeting, or on a plane. The whole point of scheduling is to stop being the manual trigger, and that only works if the tool is the one pressing the button.
The trade-off people worry about — “doesn't direct posting risk my account?” — runs the other way. Official APIs are the sanctioned path; it's the cookie-and-scrape workarounds that get accounts flagged.
If you still have to tap “post” yourself, it was never scheduled.
