Tell people to comment a word and Kadenzo does the rest: it spots the keyword on your post, sends them a private DM with a tap-to-confirm button, and delivers your link the moment they opt in. Capture their email or ask for a follow first, then watch the whole funnel — all from the same dashboard you already post from.
Want the free content calendar template? Comment LINKand I'll DM it to you 👇
maria.creates LINK 🙌
Keyword matched
Auto-DM
Hey Maria! Thanks so much 🙌 Tap below and I'll send the template right over.
First — reply with your email 📩
Here it is — enjoy! 🎉
Content Calendar TemplateOpen
1,204
Reached
918
Opted in
742
Clicked
Email captured
How it works
Four steps from idea to live — and the last one runs without you.
Step 1
Pick the post and the keyword
Choose which account and post the automation watches — a specific post, every post, or the next one you publish — and the word that triggers it, like “LINK” or “GUIDE.” When someone comments that word on your own post, the automation fires. Nothing runs on anyone else's content.
1
Trigger
Account & post chosen
Keyword: LINK
Public reply set
Step 2
It replies in public, then opens a DM
The instant the comment lands, Kadenzo can reply under it — “Just sent you a DM! 📩” — and open a private message with a greeting and an opt-in button. That button is the point: the person taps it themselves, which opens the messaging window the right way and keeps the whole thing inside Instagram and Facebook's own rules.
2
Auto-DM
↩Public reply under the comment
✉DM with an opt-in button
✓They tap — window opens
Step 3
Ask for the email or the follow first
Before the link goes out, add a gate — the same move lead-magnet pros use. Collect the person's email (it's saved to the conversation as a lead) or, on Instagram, ask them to follow the account first. Only once they've done it does the content get delivered. Turn it off and the link goes straight out.
3
Lead gate
📩Collect their email
＋Require a follow (Instagram)
→Then deliver the link
Step 4
Deliver, follow up, and measure
The link arrives as a clean button they can tap. If they don't click or reply, a follow-up nudge can go out hours later — automatically. And every automation shows its funnel: how many people it reached, how many opted in, and how many clicked, so you can see what's actually converting.
4
Funnel
Reached100%
Opted in76%
Clicked62%
What you get
A visual flow builder
When one reply isn't enough, design the whole conversation on a canvas: messages with tappable buttons, questions that capture answers, and conditions that send different people down different paths.
Email capture built in
Ask for an email before the link and turn a comment into a lead. The address is saved right on the conversation, so your giveaway grows a list instead of just handing out a URL.
Require a follow first
On Instagram, gate the delivery behind a follow. The person follows, taps again, and gets the link — turning one viral post into followers, not just clicks.
AI or fixed replies for DMs
Automate direct messages and story replies too. Answer with your own saved messages, or let AI read the conversation and draft an on-brand reply — your fixed message stays as the fallback.
Follow-ups that know when to fire
Add a second or third message that only sends if they didn't click or didn't reply. The nudge goes out hours later on its own, so warm leads don't go cold while you sleep.
A funnel, not a black box
Every automation reports reached → opted in → clicked. You see which keyword and which post actually convert, instead of guessing whether the bot is working.
Kadenzo vs Standalone DM bots
Standalone DM bots
Lives inside your scheduler & inbox
Visual flow builder with branching
Compliant opt-in button before the DM
Sometimes
Public reply + private DM in one rule
Partial
Collect email before delivering
Require a follow first (Instagram)
Add-on
AI-drafted DM replies
Conditional follow-ups (no click / no reply)
Higher tier
Funnel analytics per automation
Higher tier
How contacts are counted
This month only
Every contact, forever
Pricing when a post goes viral
Flat monthly
Bill climbs with reach
Kadenzo
The thinking
“Comment a word and I'll DM you the link” — without doing it by hand
It's the highest-converting call to action on social: post something useful, tell people to comment a word, and send them the link in the DMs. It works because it turns a passive scroll into a tiny action, and because a message in someone's inbox gets read where a link in a caption gets ignored. The only problem is doing it manually — a popular post can leave you a hundred DMs behind by lunch, replying to strangers one at a time.
A link in a caption gets scrolled past. The same link in someone's DMs gets tapped.
Kadenzo's DM automation runs that play for you. You pick the post and the trigger word; when someone comments it on your post, the automation replies under the comment and opens a private DM with a friendly greeting and a button. The person taps the button, and your link is delivered — in seconds, at any hour, whether it's the third comment or the three-thousandth. You set it once and let a good post keep working long after you've closed the app.
This is your account, replying to comments left on your posts, through Instagram's and Facebook's official messaging APIs. It never fetches, scrapes, or messages anyone based on someone else's content — it only responds to people who chose to comment on you.
Who it's for
Deliver the freebie without living in your DMs
Post the lead magnet, tell people to comment a word, and let the automation send the link and capture the email. You wake up to a bigger list, not a hundred DMs to answer by hand.
Creators
Run comment-to-DM for every client
Set up keyword automations on each client's account from one login, with the funnel to prove it worked. No per-seat DM tool, no separate bill you have to explain on the invoice.
Agencies
Answer “price?” and “link?” instantly
Auto-reply to the DMs and comments that ask the same three questions all day — hours, pricing, where to buy — with a saved message or an AI draft, so no lead waits overnight for an answer.
Small businesses
Frequently asked
Which platforms does DM automation work on?
Instagram and Facebook, through their official messaging APIs. Comment-to-DM and keyword auto-replies run on both; requiring a follow before delivery is Instagram-only. It only ever acts on your own connected accounts and the comments left on your own posts.
Is auto-DMing people against Instagram or Facebook's rules?
Not the way Kadenzo does it. The automation sends an opt-in message with a button and waits for the person to tap it before delivering anything — that tap is the consent the platforms require, and it opens the messaging window the intended way. It's built to respond only to people who commented on you, never to cold-message strangers or scrape anyone's data.
How does the email collection work?
Add an email gate to a comment-to-DM automation. After the person taps the opt-in button, Kadenzo asks for their email; on Facebook they can share it in one tap, and on Instagram they type it. A valid address is saved to the conversation as a lead, and then the link is delivered. It's optional per automation.
Can I require people to follow me before sending the link?
Yes, on Instagram. Turn on the follow gate and the automation checks whether the person follows the account. If they don't, it asks them to follow and tap again; once they do, the link is delivered. If the check can't be completed it errs on the side of delivering, so a real lead is never left hanging.
Can I build branching conversations, not just one reply?
Yes — the flow builder. On a canvas, you connect steps into a conversation: messages with tappable buttons where each button is a branch, questions that save the answer (including validated email capture), conditions that route by tag, answer, click, or follower status, timed waits, and tagging actions. A built-in simulator lets you test every branch without sending anything, and once live, each step shows how many people reached it. The flow builder is included on Professional and Enterprise plans; simple keyword automations are on every paid plan.
Do the automations write replies, or do I?
Both. You write the opening message, the button label, and the delivered content yourself so it sounds like you. For DM and story-reply automations you can also switch on AI, which reads the conversation and drafts an on-brand reply, with your fixed message as the fallback if it can't respond.
How many contacts can my automations reach?
Every paid plan includes a monthly contact allowance: 500 on Starter, 3,000 on Professional, and 10,000 on Enterprise. A “contact” is one unique person your automations message in a calendar month — and the count resets to zero on the 1st. Unlike per-contact DM tools, where everyone you've ever messaged counts against you forever, only this month's reach counts here. If you're ever close to the cap you're warned in advance; nothing stops silently.
Will a viral post blow up my bill?
No. Because the contact count resets every month and only this month's unique people count toward it, a post that reaches a lot of people is a great month — not a permanent line-item that ratchets you into a higher tier and keeps you there. You pay for what you're doing now, not for every lead you've ever collected.
