Metricool is a good deal for one person running many brands: $25 a month covers five. It gets expensive at the edges. Each X account is a $10 add-on, a second person needs Advanced at $67, listening is sold by the day, and the free plan shrank to 20 posts a month in 2026.
We make Kadenzo, which includes X, comment-to-DM, listening and free approvers from $19 a month. We tested Metricool’s free plan against it on October 20, 2026, and priced every add-on from Metricool’s own billing page.
Which one fits
If you need X, a second person or listening
Kadenzo
X, comment-to-DM, brand listening and free approvers in one price: $19 to $49 a month, no add-ons.
If you run many brands on your own
Stay on Metricool
$45 a month covers 10 brands, with ads analytics, competitor benchmarks and Google Business.
If analytics and reports are the whole job
Stay on Metricool
Unlimited history on paid plans, PDF and PowerPoint reports from Starter, and 100 competitors to benchmark.
The video version
2:09
Price history
Four changes in ten months, read from archived copies of Metricool’s pricing page and its help center. Most comparison pages still quote the old numbers.
December 2025 to January 2026
The free plan shrank
From 50 to 20 published posts a month, and from 3 months of data to 30 days, with a watermark on the charts.
February to March 2026
Paid plans went up
Starter from $22 to $25 a month ($18 to $20 billed yearly); Advanced for 15 brands from $54 to $67.
July 13, 2026
The X add-on doubled
From $5 to $10 a month for each X account. Older subscribers keep $5 until they drop to zero add-ons.
September 1, 2026
Comment-to-DM arrived
Flows answers comments with a DM on Instagram and X, and can reply to or hide TikTok comments. From November 9, 2026 it’s a paid add-on on paid plans: $12 a month for 2,500 runs.
The add-on stack
Monthly billing, starting from one brand. Each line adds one thing and shows what each tool charges for the whole setup so far.
One brand: Instagram, TikTok and Threads
Metricool
Starter (Free stops at 20 posts)
$25
Kadenzo
Starter, 3 accounts
$19
Add your X account
Metricool
+ X add-on $10
$35
Kadenzo
Starter, X included
$19
Add a teammate who approves posts
Metricool
Advanced $67 + X $10
$77
Kadenzo
Enterprise, approver free
$49
Track your brand name for one day
Metricool
+ Hashtag Tracker $25 (one network)
$102
Kadenzo
Listening included, all month
$49
Metricool’s comment-to-DM is free on paid plans for now, so it isn’t in the stack; Metricool says it will become a paid add-on. Kadenzo’s X posting has daily limits by plan.
Our test
On October 20, 2026 we connected the same Instagram account to Metricool’s free plan and worked through four jobs a growing account needs. Nothing was bought, saved or published.
Metricool
Paid plans keep unlimited history and can re-sync back to January of the year before. On Free you see 30 days with a watermark; reach, interactions and profile activity are locked, and follower counts start on the day you connect.
Kadenzo
Analytics for 7 days, 30 days, 3 months or a custom range on every plan, across all connected accounts.
Metricool
No listening product. The Hashtag Tracker costs $25 per hashtag, per network, per day, on Instagram and X only, and it isn’t available for Instagram accounts connected without a Facebook Page.
Kadenzo
Every plan tracks 2 to 15 keywords all month on Reddit, X, Bluesky, Threads, YouTube, Hacker News and the web, with email and Slack alerts.
Metricool
SmartLinks start on Starter ($25 a month) with unlimited pages. On Free there are none, and pages made on a paid plan stay live but locked after a downgrade.
Kadenzo
Link in Bio starts on Professional ($29): 2 pages, or 5 on Enterprise, with UTM tagging and a live preview.
Metricool
Flows does comment-to-DM on paid plans, as a $12-a-month add-on from November 9, 2026. Instagram needs a linked Facebook Page, replies are fixed text, and a post can have one automation at a time.
Kadenzo
Every plan, from $19, on Instagram and Facebook, with an opt-in button and the link after the tap. 500 people a month on Starter.
The fine print
Our free account couldn’t open either one properly, so these rules come from Metricool’s help center (Flows articles updated October 8, 2026; Hashtag Tracker June 16, 2026).
Flows: comment-to-DM
Launched September 1, 2026 on paid plans, free at first. From November 9, 2026 it’s a paid add-on on Starter and Advanced: $12 a month for 2,500 runs, then $0.01 each.
Flows reports sends, interactions, click-through rate and an execution history.
Hashtag Tracker
$25per hashtag, per network, per 24 hours
Kadenzo’s listening runs all month on every plan, with 2 to 15 keywords.
Side by side
From Metricool’s pricing page, help center and our test, October 2026. Every row shows both answers; the chip says which one comes out ahead.
Free plan
Metricool1 brand, 20 posts a month, 30 days of data, no X or LinkedIn
KadenzoNo; a 7-day trial for $1
MetricoolAnalytics history
MetricoolUnlimited on paid plans; 30 days on Free
KadenzoUp to 3 months or a custom range
MetricoolCompetitor benchmarks
Metricool100 profiles on paid plans
KadenzoCompetitors as listening keywords
MetricoolAds analytics
MetricoolMeta, Google and TikTok Ads
KadenzoNo
MetricoolLink in bio
MetricoolSmartLinks from Starter
KadenzoFrom Professional
MetricoolX
Metricool$10 a month per X account, on paid plans
KadenzoIncluded on every plan, with daily posting limits
KadenzoA second person
MetricoolAdvanced, $67 a month; Starter has one user
KadenzoApprovers free on Enterprise
KadenzoApprovals
MetricoolAdvanced
KadenzoEnterprise
KadenzoListening
MetricoolHashtag Tracker at $25 a day per network
KadenzoEvery plan, 2 to 15 keywords
KadenzoHow it bills
MetricoolBy brand, in bands: $25 for 5, $45 for 10, $67 for 15 (monthly)
KadenzoBy account: $19 for 5, $29 for 15, $49 unlimited
EvenComment-to-DM
MetricoolFlows add-on, $12 a month from November 9, 2026; Instagram needs a Facebook Page
KadenzoInstagram and Facebook, every plan
EvenInbox
MetricoolFacebook, Instagram, TikTok, YouTube, LinkedIn comments, Google reviews, X DMs
KadenzoComments on 6 networks; DMs on Instagram and Facebook
EvenNetworks only it has
MetricoolGoogle Business Profile, Twitch, LinkedIn Pages
KadenzoTelegram, Mastodon
EvenRefunds
Metricool15 days on the first purchase; renewals never
Kadenzo14 days’ money back on the first plan charge
EvenPriced setups
Each setup uses the cheapest plan that covers it. The last one is where Metricool wins.
One brand: Instagram, TikTok, Threads and X
Metricool
$35
Kadenzo
$19
One brand, two people
Metricool
$67
Kadenzo
$49
A small agency, one person
Metricool
$55
Kadenzo
$29
One person, around 40 accounts
Metricool
$45
Kadenzo
$49
Metricool is cheaper here. If you run many brands alone and don’t need X, DMs or listening, it’s the better price.
Reviews
Metricool rates well everywhere. The one-star reviews cluster around money and support.
Ratings, October 2026
101 reviews
98 reviews; support 4.0
686 reviews; 12% one-star
What the 20 latest one-star Trustpilot reviews mention
Charged at renewal, after cancelling, or with no refund.
Bot loops and slow or generic replies.
Marked as published but missing, or posted twice.
The 2026 increases and the X add-on.
What reviewers like
A single review can count toward several rows. Read on each site in October 2026.
Other tools
Most people buy Metricool for its numbers, so these are grouped by what each tool reports best. Prices from each pricing page in October 2026. We haven’t tested these in depth, but Metricool and eight others are ranked in our hands-on scheduler roundup.
Agorapulse sells competitor tracking as a $10 add-on, Publer puts competitor analysis on its Business plan, and Sendible’s report list includes Google Analytics and campaign reports.
Agorapulse
Good fit for: A Sprout-like inbox for less
Bills: Per person: every teammate is a seat
From $99 a person a month
Free tier: After the trial
Publer
Good fit for: Cheap per-account scheduling
Bills: Per account: price grows with each profile you connect
From about $5 an account
Free tier: Yes, without X
Sendible
Good fit for: Agencies with many clients
Bills: Flat plans by profile count
From $35 a month, 6 profiles
Free tier: trial only
Hootsuite has a “Boost this post” button in the composer and runs paid ads beside organic posting; its listening sits on Enterprise. We put it against Metricool line by line in Metricool vs Hootsuite.
Hootsuite
Good fit for: Seats with roles, enterprise listening
Bills: Per person: every teammate is a seat
From $149 a person a month
Free tier: trial only
Buffer keeps analytics export and custom date ranges for paid plans, and SocialBee’s entry plan keeps 30 days of analytics history with no report export.
Buffer
Good fit for: Straightforward posting, with a comments inbox across 10 networks
Bills: Per channel
$6 a channel a month
Free tier: 3 channels
SocialBee
Good fit for: Category-based queues
Bills: Flat plans: a fixed count of profiles and people
From $29 a month, 5 profiles
Free tier: trial only
Vista Social
Good fit for: DM automation on every plan
Bills: Flat plans by profile count
From $99 a month, 15 profiles
Free tier: trial only
Leaving Metricool
Cancelling is self-serve. Two details catch people out: deleting the account doesn’t stop billing, and renewals aren’t refunded.
Download your calendar as a CSV from Planning and your last reports as PDF. Free accounts can’t export reports, so do it before the plan ends.
On Free, SmartLinks stay live but can’t be edited or removed without support.
Cancel in Plan and Billing. Deleting the account doesn’t cancel the subscription, and renewals are never refunded.
Comment-to-DM rules don’t export. In Kadenzo a template asks for the keyword and the link, and it can watch all your posts.
Before you switch, look at comment-to-DM and social listening in Kadenzo, then set up your first rule with our guide to Instagram auto replies.
Who should pick which
Pick Metricool if
Pick Kadenzo if
There’s a free plan for one brand with 20 published posts a month and 30 days of analytics. It can’t connect X or LinkedIn, and it has no reports or link-in-bio page. Until early 2026 the free plan allowed 50 posts and 3 months of data.
Each X account is a $10 monthly add-on on top of a paid plan, so Starter with one X account is $35 a month. Kadenzo includes X on every plan from $19.
No. Starter has one user. Team members and approvals start on Advanced at $67 a month ($53 billed yearly), even for one brand. Kadenzo adds approvers free on Enterprise at $49.
Yes, since September 2026: Flows sends a DM when someone comments on Instagram or X (X needs the add-on); on TikTok it replies to or hides comments instead. From November 9, 2026 it’s a paid add-on on paid plans, $12 a month for 2,500 runs. On Instagram it needs a Facebook Page linked to the account.
Not as an ongoing feature. The Hashtag Tracker follows one hashtag on Instagram or X for $25 per network per day. Kadenzo tracks 2 to 15 keywords all month on every plan.
For one person running many brands without X, often yes: $45 a month covers 10 brands. Once you add X accounts, a second person or listening, Kadenzo’s flat $19 to $49 usually costs less.
Only within 15 days of your first purchase, by asking support. Renewals are never refunded and yearly plans aren’t prorated.
Kadenzo schedules to 11 networks with comment-to-DM and brand listening on every plan, from $19 a month.
